Writing for Public Relations

study guides for every class

that actually explain what's on your next test

GDPR

from class:

Writing for Public Relations

Definition

GDPR, or General Data Protection Regulation, is a comprehensive data protection law enacted by the European Union in 2018 that aims to enhance individuals' control over their personal data. It sets strict guidelines for the collection, processing, and storage of personal information, ensuring that individuals have rights such as access to their data and the ability to request its deletion. The regulation plays a crucial role in addressing privacy concerns, especially as digital communication and data usage become more prevalent in various industries.

congrats on reading the definition of GDPR. now let's actually learn it.

ok, let's learn stuff

5 Must Know Facts For Your Next Test

  1. GDPR applies to any organization that processes the personal data of individuals residing in the EU, regardless of where the organization is located.
  2. Under GDPR, consent must be explicit, informed, and freely given for organizations to process personal data.
  3. Organizations that fail to comply with GDPR can face hefty fines of up to 4% of their annual global revenue or €20 million, whichever is greater.
  4. Individuals have the right to request access to their personal data and can also demand its deletion under certain circumstances, known as the 'right to be forgotten.'
  5. GDPR emphasizes the importance of data protection by design and by default, requiring organizations to integrate privacy measures into their systems from the start.

Review Questions

  • How does GDPR empower individuals regarding their personal data?
    • GDPR empowers individuals by granting them various rights related to their personal data. These include the right to access their data, which allows them to see what information is held about them; the right to rectify inaccuracies in their data; and the right to request deletion of their data when it is no longer necessary for the purposes it was collected. This regulation ensures that individuals have more control and transparency over how their personal information is managed.
  • What are some key obligations that organizations must fulfill under GDPR?
    • Organizations must fulfill several key obligations under GDPR, including obtaining explicit consent from individuals before processing their personal data. They are also required to maintain clear records of their data processing activities and implement appropriate technical and organizational measures to protect personal data from breaches. Additionally, organizations must notify authorities within 72 hours of a data breach and inform affected individuals without undue delay.
  • Evaluate the impact of GDPR on international businesses and their approach to data privacy.
    • GDPR has significantly impacted international businesses by necessitating a shift in how they approach data privacy. Companies outside the EU that handle EU residents' personal data must comply with GDPR requirements, prompting many organizations to reassess and enhance their privacy policies and practices globally. This regulation has led to increased awareness of privacy issues and has encouraged businesses to adopt more rigorous standards for data protection, ultimately promoting a culture of privacy that benefits consumers.

"GDPR" also found in:

Subjects (197)

© 2024 Fiveable Inc. All rights reserved.
AP® and SAT® are trademarks registered by the College Board, which is not affiliated with, and does not endorse this website.
Glossary
Guides