Variety shows

Definition

Variety shows are television programs that feature a mix of different entertainment formats, including comedy sketches, musical performances, dance routines, and guest appearances. These shows were instrumental in shaping early television programming and influenced the business models of major networks by attracting a broad audience through diverse content offerings.

5 Must Know Facts For Your Next Test

1. Variety shows became popular in the early days of television in the 1940s and 1950s, with programs like 'The Ed Sullivan Show' drawing huge audiences.
2. These shows often had a rotating cast of performers and featured segments that appealed to various demographics, making them an essential tool for network ratings.
3. Variety shows played a significant role in launching the careers of many famous entertainers, including musicians, comedians, and actors.
4. The format allowed networks to fill programming schedules with diverse content that could attract advertisers looking to reach broad audiences.
5. Although their popularity declined with the rise of specialized programming in later decades, variety shows have experienced revivals and adaptations, particularly in competition-based formats.

Review Questions

• How did variety shows influence the programming strategies of major television networks?
  • Variety shows significantly influenced programming strategies by demonstrating the effectiveness of mixed-format entertainment to attract large audiences. Networks recognized that by incorporating different types of acts and segments, they could appeal to a broader demographic and increase viewer engagement. This approach encouraged networks to develop schedules that included diverse content, ultimately leading to higher ratings and more lucrative advertising deals.
• In what ways did variety shows contribute to the business models of early television networks during their peak popularity?
  • During their peak popularity, variety shows contributed to the business models of early television networks by serving as key ratings drivers. The blend of comedy, music, and guest appearances allowed networks to draw in various audience segments. This created lucrative opportunities for advertisers who wanted to reach those viewers. Additionally, successful variety shows helped establish long-term relationships between networks and performers, further enhancing their financial viability through sponsorships and merchandising.
• Evaluate the impact of changing viewer preferences on the evolution of variety shows and their place in contemporary television programming.
  • Changing viewer preferences have had a profound impact on the evolution of variety shows, pushing them to adapt or transform into new formats. As audiences gravitated towards more specialized programming and niche content, traditional variety shows declined in prominence. However, this shift led to the emergence of new types of variety-inspired programs, such as talent competitions and late-night talk shows that blend entertainment with current events. These adaptations illustrate how variety shows continue to evolve while maintaining their core principles of diverse entertainment to engage viewers in today's media landscape.

Related terms

Sketch Comedy: A short comedic performance or vignette that is usually part of a larger show, often featuring recurring characters or themes.

Talent Show: A competition-based program where individuals or groups showcase their talents in front of a live audience and judges.

Late Night Television: A genre of television programming that typically airs late in the evening, often featuring talk shows, comedy sketches, and celebrity interviews.