Race and Gender in Media
Queer baiting is a marketing and storytelling tactic used in media to suggest that a character or storyline may involve LGBTQ+ themes or relationships without actually delivering on those suggestions. This practice often aims to attract a queer audience while simultaneously catering to heteronormative viewers by avoiding genuine representation. It capitalizes on the visibility of queer identities without offering authentic narratives, leaving LGBTQ+ viewers feeling manipulated and unrepresented.
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