Blendtec's Will It Blend?

Definition

Blendtec's Will It Blend? is a viral marketing campaign launched in 2006 that features the company's high-performance blenders blending various unusual items, including smartphones and marbles, to showcase their power and durability. The campaign cleverly combined entertainment and product demonstration, capturing the attention of consumers and driving sales through its engaging content.

5 Must Know Facts For Your Next Test

1. The campaign gained widespread popularity by using humorous and shocking visuals of everyday objects being blended, effectively demonstrating the blender's strength.
2. Will It Blend? videos have amassed millions of views on YouTube, contributing to significant increases in brand recognition for Blendtec.
3. The campaign was instrumental in establishing Blendtec as a leader in the high-performance blender market, showcasing the importance of creativity in marketing.
4. The humorous approach of the campaign helped create a strong emotional connection with consumers, making the brand more relatable and memorable.
5. Blendtec's success with this campaign has influenced many other brands to adopt similar entertaining approaches to product demonstrations.

Review Questions

• How did Blendtec's Will It Blend? campaign effectively engage its audience while showcasing product features?
  • Blendtec's Will It Blend? campaign engaged its audience through a mix of humor and shock value by blending unexpected items like iPhones and golf balls. This creative approach not only entertained viewers but also demonstrated the impressive capabilities of their blenders in a memorable way. The campaign successfully drew viewers' attention and encouraged sharing on social media, enhancing brand visibility.
• In what ways did the Will It Blend? campaign exemplify the principles of viral marketing?
  • The Will It Blend? campaign exemplified viral marketing by leveraging entertaining content that prompted viewers to share videos across social media platforms. Its unique premise of blending unusual items created curiosity and excitement, leading to organic growth in audience reach. Additionally, the campaign utilized humor, making it shareable and increasing its likelihood of going viral, which significantly boosted brand awareness.
• Evaluate the long-term impact of the Will It Blend? campaign on Blendtec's brand identity and marketing strategies compared to traditional advertising methods.
  • The long-term impact of the Will It Blend? campaign on Blendtec's brand identity has been profound, positioning the company as innovative and fun-loving. Unlike traditional advertising methods that often rely on straightforward product benefits, this campaign used entertainment to create an emotional connection with consumers. This shift in strategy has encouraged other brands to embrace creative content marketing approaches, influencing how products are showcased and marketed in an increasingly digital landscape.

Related terms

Viral Marketing: A marketing technique that uses pre-existing social networks and other technologies to produce increases in brand awareness or sales through self-replicating viral processes.

Branded Entertainment: A form of advertising that blends content and brand messaging, creating entertaining and engaging narratives that promote a brand or product without being overtly commercial.

Content Marketing: A strategic marketing approach focused on creating and distributing valuable, relevant content to attract and engage a clearly defined audience, ultimately driving profitable customer action.