Demand Curve: A graphical representation of the law of demand, showing the relationship between the price of a good and the quantity demanded of that good, with price on the vertical axis and quantity on the horizontal axis.
Ceteris Paribus: The assumption that all other factors that may influence demand, such as income, prices of related goods, consumer tastes and preferences, and expectations, are held constant when analyzing the relationship between price and quantity demanded.
Diminishing Marginal Utility: The principle that as a consumer consumes more of a good, the additional satisfaction (utility) derived from each additional unit of the good decreases, which contributes to the inverse relationship between price and quantity demanded.