Predictive Analytics in Business
The Gramm-Leach-Bliley Act (GLBA) is a U.S. federal law enacted in 1999 that allows financial institutions to consolidate and offer a wider range of financial services, while also imposing certain requirements for the protection of consumer privacy. The act mandates that financial institutions disclose their privacy policies to consumers, allowing them to understand how their personal information is collected, used, and shared. It aims to balance the benefits of increased competition among financial services with the need for consumer protection and data privacy.
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