Predictive Analytics in Business
The EU General Data Protection Regulation (GDPR) is a comprehensive data protection law enacted in May 2018, aimed at safeguarding the privacy and personal data of individuals within the European Union. It sets strict guidelines for the collection, storage, and processing of personal data, ensuring that individuals have greater control over their information. This regulation has significant implications for businesses, especially those using predictive models, as they must ensure compliance while ethically utilizing data.
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