Feature headline

Definition

A feature headline is a type of headline used in journalism to capture the reader's interest and draw them into a story, often emphasizing human interest or unique angles rather than just the hard news. These headlines typically use creative language, wordplay, and emotional appeals, making them more engaging and inviting for readers. The goal is to spark curiosity and encourage the audience to read further by highlighting compelling aspects of the story.

5 Must Know Facts For Your Next Test

1. Feature headlines often include clever wordplay or puns to make them more memorable and appealing to readers.
2. Unlike hard news headlines that prioritize clarity and brevity, feature headlines focus on storytelling elements that evoke emotion or curiosity.
3. A strong feature headline can significantly increase readership by enticing potential readers to engage with the content.
4. These headlines can vary in tone from serious to light-hearted, depending on the subject matter and target audience.
5. Effective feature headlines often utilize active voice and vivid imagery to create a strong visual impression in the reader's mind.

Review Questions

• How does a feature headline differ from a hard news headline in terms of content and purpose?
  • A feature headline differs from a hard news headline mainly in its approach to content and purpose. While hard news headlines aim to convey essential facts in a clear and concise manner, feature headlines focus on storytelling and emotional engagement. Feature headlines often employ creative language and vivid imagery to draw readers in, making them more appealing for stories that highlight human interest or unique angles.
• In what ways can effective use of feature headlines enhance a publication's overall readership and engagement?
  • Effective use of feature headlines can enhance a publication's readership by capturing the attention of potential readers through creativity and emotional appeal. By sparking curiosity and making stories more relatable, these headlines encourage individuals to read further into the content. This strategy not only increases individual story engagement but also contributes positively to overall brand perception and reader loyalty for the publication.
• Evaluate how cultural considerations might influence the effectiveness of feature headlines in diverse media environments.
  • Cultural considerations significantly influence the effectiveness of feature headlines in diverse media environments by shaping how language, humor, and emotional appeals are perceived. A feature headline that resonates well with one cultural audience may fall flat or be misinterpreted by another. Understanding local values, traditions, and communication styles is crucial for crafting headlines that effectively engage various audiences. This awareness ensures that feature headlines can bridge cultural differences while still maintaining their captivating essence.

Related terms

Hard news headline: A straightforward headline that presents the essential facts of a news story, focusing on who, what, where, when, and why.

Subheadline: A secondary headline that provides additional context or information about the story, often appearing beneath the main headline.

Lead: The opening sentence or paragraph of a news story that summarizes the most important elements and hooks the reader's attention.