Neuromarketing
Predatory lending refers to the practice of imposing unfair or abusive loan terms on borrowers, often targeting vulnerable populations who may lack access to traditional financing. This practice typically includes high-interest rates, excessive fees, and deceptive marketing practices, which can lead borrowers into a cycle of debt. Vulnerable individuals, such as those with poor credit histories or limited financial literacy, are particularly at risk of falling victim to these predatory practices, leading to significant financial and emotional distress.
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