Negotiations
Fisher and Ury are renowned for their contributions to negotiation theory, particularly through their influential book, 'Getting to Yes'. Their approach emphasizes principled negotiation, which focuses on mutual interests and collaborative problem-solving rather than positional bargaining. This method encourages negotiators to separate people from the problem, focus on interests instead of positions, and generate options for mutual gain, all of which play a vital role in managing concessions and anchoring during negotiations.
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