The More You Know

Definition

The More You Know is a public service announcement campaign created by NBC that aims to educate viewers on important social issues and promote awareness of various topics. It connects to the network's programming philosophy by emphasizing the importance of using its platform to inform and engage audiences, ultimately targeting families and individuals who value educational content.

5 Must Know Facts For Your Next Test

1. The More You Know campaign was launched in 1989 and has since featured various celebrities and public figures who deliver important messages.
2. It focuses on a wide range of topics, including health, education, safety, and social justice, aligning with NBC's goal of providing socially responsible programming.
3. The campaign utilizes a distinctive logo and jingle, making it easily recognizable and memorable for viewers.
4. By promoting awareness through The More You Know, NBC seeks to position itself as a network that cares about the community and is committed to meaningful content.
5. The campaign has won numerous awards for its effectiveness in raising awareness and educating audiences on critical issues.

Review Questions

• How does The More You Know reflect NBC's overall programming philosophy?
  • The More You Know encapsulates NBC's programming philosophy by illustrating the network's commitment to social responsibility and viewer education. It aligns with NBC's aim to provide content that is not only entertaining but also informative, helping audiences engage with important societal issues. This initiative enhances the network’s reputation as a platform that prioritizes meaningful content while appealing to its target audience of families and individuals who value educational messages.
• In what ways has The More You Know influenced NBC's brand identity over the years?
  • The More You Know has significantly shaped NBC's brand identity by reinforcing its image as a socially conscious network. The campaign integrates educational messages into the broader programming strategy, allowing NBC to differentiate itself from competitors by showcasing its commitment to community engagement. By consistently featuring this campaign, NBC strengthens its reputation for producing content that encourages awareness and promotes positive change.
• Evaluate the effectiveness of The More You Know in achieving its goals of viewer education and awareness. What metrics could be used to assess this impact?
  • The effectiveness of The More You Know can be evaluated through various metrics, including viewer engagement levels, recall rates of campaign messages, and audience reach across demographics. Surveys can measure audience awareness of issues highlighted in the campaign, while social media analytics can gauge public interaction with The More You Know content. Additionally, tracking changes in public behavior or attitudes regarding the topics addressed can provide insight into the campaign’s overall impact on viewer education and societal awareness.

Related terms

Public Service Announcement (PSA): A message intended to raise awareness about important issues and promote positive behavior among the public.

Brand Identity: The visual and thematic elements that represent a network's image and values, which in NBC's case includes its commitment to informing the public through campaigns like The More You Know.

Target Audience: A specific group of viewers that a network aims to reach with its programming, often defined by demographics such as age, interests, and values.