Multinational Management
Purchasing power parity (PPP) is an economic theory that states that in the absence of transportation costs and barriers to trade, identical goods should have the same price when expressed in a common currency. This concept helps economists compare the relative value of currencies by measuring how much of one currency is needed to purchase the same basket of goods in different countries. PPP is crucial for understanding international market dynamics and making informed decisions based on real purchasing power across borders.
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