Media Strategies and Management
Enterprise value (EV) is a financial metric that reflects the total value of a business, taking into account its market capitalization, debt, and cash reserves. This measure is crucial for evaluating a company's overall worth and is often used in mergers and acquisitions to assess the cost of acquiring a business. By providing a comprehensive picture of a company's financial health, enterprise value allows investors to make informed decisions based on both equity and debt financing.
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