Media Effects
Bandura's Social Learning Studies refer to a series of experiments conducted by Albert Bandura in the 1960s that demonstrated the importance of observational learning, imitation, and modeling in shaping behavior. These studies showed that individuals can learn new behaviors by observing others, highlighting the role of social context and cognitive processes in learning. Bandura's work laid the foundation for Social Cognitive Theory, emphasizing that behavior is influenced by the interplay of personal factors, environmental factors, and behavior itself.
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