Marketing Research
atlas.ti is a powerful qualitative data analysis software designed to help researchers organize, analyze, and visualize unstructured data, such as interviews, focus groups, and open-ended survey responses. It offers a range of tools for coding, annotating, and retrieving data, making it easier to identify patterns and insights in qualitative research. By facilitating the management of large amounts of textual data, atlas.ti enhances the analytical process and supports more robust conclusions.
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