Market Dynamics and Technical Change
Intellectual property management refers to the strategies and processes organizations use to protect, leverage, and monetize their intellectual property assets. This involves understanding the different types of intellectual property, such as patents, trademarks, copyrights, and trade secrets, and implementing practices that ensure these assets are effectively utilized to gain a competitive advantage. By managing these intangible assets wisely, companies can foster innovation, enhance brand value, and improve market positioning.
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