Intro to FinTech
A lexicon-based approach is a method used in sentiment analysis that relies on a predefined list of words, phrases, and their associated sentiment scores to determine the overall sentiment of a given text. This method focuses on the linguistic attributes of the data, assessing how the presence of specific words correlates with positive, negative, or neutral sentiments. By analyzing the frequency and context of these terms within social media data, this approach provides valuable insights into public opinion and sentiment trends.
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