Intro to FinTech
An Initial Coin Offering (ICO) is a fundraising method used by startups to raise capital by issuing their own cryptocurrency or token to investors in exchange for established cryptocurrencies like Bitcoin or Ethereum. This process allows companies to bypass traditional fundraising avenues such as banks or venture capitalists, providing a more democratized way for individuals to invest in innovative projects. ICOs have gained popularity alongside the rise of cryptocurrencies and digital assets, leading to discussions around regulatory implications and data privacy concerns.
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