Lead-in

Definition

A lead-in is a crucial introductory statement or phrase that captures the audience's attention and sets the stage for the story that follows in broadcast journalism. It provides essential context or highlights the most significant aspects of the news being presented, ensuring that viewers or listeners are engaged right from the start. This technique is especially important in radio and television, where grabbing attention quickly can make a difference in audience retention.

5 Must Know Facts For Your Next Test

1. Lead-ins are typically concise, often just one or two sentences long, designed to grab attention immediately.
2. In radio, a lead-in may include an intriguing fact or question that relates to the story being told.
3. Television lead-ins often combine visual elements with compelling audio to enhance the impact on viewers.
4. A well-crafted lead-in can influence how the rest of the story is perceived and understood by the audience.
5. Effective lead-ins not only summarize what’s coming up but also create anticipation, prompting the audience to stay engaged.

Review Questions

• How does a lead-in differ from a traditional news headline in terms of its function and purpose?
  • A lead-in differs from a traditional news headline because it serves as an engaging introduction during the broadcast rather than just a printed title. While headlines aim to summarize the story concisely, lead-ins provide context and intrigue, capturing the audience's attention right before the story unfolds. They often contain emotional language or significant facts that enhance viewer interest and prepare them for the information that follows.
• Discuss the importance of crafting an effective lead-in for both radio and television broadcasts.
  • Crafting an effective lead-in is vital for both radio and television because it establishes the tone of the report and determines how well audiences connect with the story. In radio, where only audio is available, a powerful lead-in can evoke emotions and build imagery in listeners' minds. In television, combining visuals with a strong lead-in can create a dynamic experience that resonates with viewers, ensuring they remain engaged throughout the segment.
• Evaluate how a poorly executed lead-in can impact audience perception and engagement with news stories.
  • A poorly executed lead-in can significantly diminish audience perception and engagement by failing to pique interest or adequately set up the story. If a lead-in lacks clarity or excitement, viewers may disengage and lose interest in what follows. This can result in misinterpretation of the news or even disconnection from critical information. Additionally, repeated ineffective lead-ins could harm a broadcaster's credibility, as audiences may begin to associate dull introductions with low-quality reporting.

Related terms

soundbite: A short, memorable excerpt from an interview or speech that encapsulates the main point and can be used effectively in broadcasts.

tease: A brief preview of a story to entice viewers or listeners to stay tuned for more information later in the broadcast.

news hook: An element within a news story that makes it relevant and compelling, helping to attract audience interest.