Intro to Communication Behavior
Status refers to a person's social or professional standing, which influences how they are perceived by others and can affect their ability to persuade. In persuasive communication, an individual's status can enhance their credibility and authority, making it easier for them to convince others to adopt their viewpoints or take specific actions. Higher status often comes with greater persuasive power, as people tend to trust and follow those they view as more knowledgeable or influential.
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