Emergent norm theory

Definition

Emergent norm theory explains how new norms and behaviors develop spontaneously in crowds or social movements, often in response to a shared event or collective sentiment. It suggests that individuals look to each other for cues on how to act, leading to the establishment of new norms under uncertain or ambiguous circumstances.

Related terms

Collective behavior: Spontaneous actions taken by a group of people in situations that lack clear norms.

Social movements:

Organized efforts by large groups of people to promote or resist change regarding societal issues.

Contagion theory: The idea that ideas, attitudes, and emotions spread through crowds like infectious diseases