key term - Media

Definition

Media encompasses various channels through which information, entertainment, news, and advertisements are communicated to the public. It plays a crucial role in shaping public opinion by influencing perceptions and providing platforms for dialogue across individuals, groups, institutions, and international relations.

Related terms

Public Opinion:

The collective attitudes or beliefs of the general public towards issues ranging from politics to culture.

Political Socialization:

The process by which people acquire their political beliefs and values, often influenced by family, education systems, and media exposure.

Agenda: setting - The ability of the media to influence the importance placed on the topics of the public agenda by choosing what news to highlight