U.S. Census Bureau

Definition

The U.S. Census Bureau is a principal agency of the U.S. Federal Statistical System responsible for producing data about the American people and economy. It conducts the decennial census, which counts every resident in the United States, along with various other surveys to collect socio-economic and demographic information.

Related terms

Decennial Census: A census conducted every ten years by the U.S. Census Bureau to count every resident in the United States.

Demographics: Statistical data relating to the population and particular groups within it, often used for market segmentation and understanding consumer needs.

Market Segmentation:

The process of dividing a target market into smaller, more defined categories based on characteristics such as demographics, interests, needs, or location