Spotify

Definition

Spotify is a digital music service that provides access to millions of songs, podcasts, and videos from artists all around the world, allowing users to enjoy content either for free with advertisements or via a subscription model without ads. It utilizes complex algorithms and data analytics to personalize user experience and suggest new content based on listening habits.

Related terms

Target Market:

The specific group of consumers at whom a company aims its products and services, determined through market analysis and characterized by shared demographics and buying behaviors.

Product Differentiation:

A marketing strategy that showcases the differences between products, highlighting features that make them better than competitors' offerings.

Customer Relationship Management (CRM):

A strategy for managing an organization's relationships and interactions with current and potential customers, often using data analysis about customers' history with a company to improve business relationships