Salesforce

Definition

Salesforce is a cloud-based software company known for its customer relationship management (CRM) product that enables businesses to connect with and manage their customer information, sales, marketing, and customer support services all in one place. It plays a crucial role in helping businesses streamline their operations and enhance their interactions with stakeholders.

Related terms

Customer Relationship Management (CRM):

A technology for managing all your company's relationships and interactions with current and potential customers.

Cloud Computing:

The delivery of computing services—including servers, storage, databases, networking, software—over the internet to offer faster innovation, flexible resources, and economies of scale.

Stakeholder Engagement:

The process by which an organization involves people who may be affected by the decisions it makes or can influence the implementation of its decisions