key term - Reach

Definition

Reach in the context of advertising is the total number of unique individuals or households exposed to an advertisement within a specific period. It emphasizes the scope or extent of audience engagement that a promotional activity can achieve.

Related terms

Audience: The group of individuals targeted by an advertising campaign, characterized by specific demographics, interests, or behaviors.

Impressions: The number of times an advertisement is displayed or viewed, regardless of whether it is clicked on or interacted with.

Frequency:

The average number of times an individual within the target audience is exposed to an advertisement over a specified period