key term - Peugeot

Definition

Peugeot is a French automotive manufacturer that is part of the Stellantis group, known for producing a range of vehicles from cars to vans. It plays a significant role in the global automotive market by engaging in various international sales promotions and marketing strategies to enhance its competitiveness.

Related terms

Global Marketing: The practice of marketing products or services beyond domestic borders, involving the planning and execution of strategies tailored to international markets.

Sales Promotion:

A set of marketing techniques designed to provide added value or incentives to consumers, wholesalers, retailers, or other organizational customers to stimulate immediate sales.

Cross: Cultural Marketing - The process of marketing among consumers whose culture differs from that of the marketer's own culture, requiring an understanding of different cultural norms and preferences