Personal selling

Definition

Personal selling is a promotional method where a salesperson uses individualized communication to sell a product or service directly to a consumer. This approach allows for immediate feedback and the ability to tailor the marketing message to the specific needs and preferences of the customer.

Related terms

Lead Generation:

The process of identifying potential customers for a business's products or services.

Sales Funnel:

A model that represents the journey of potential customers from their first interaction with a company to making a purchase.

Customer Relationship Management (CRM):

A strategy for managing a company's interactions with current and potential customers, often using data analysis about customers' history with a company to improve business relationships