Gartner

Definition

Gartner is a leading research and advisory company that provides insights, advice, and tools for leaders in IT, finance, HR, legal and compliance, marketing, sales, and supply chain functions. It helps organizations understand and adapt to the dynamics of various trends in management and leadership by offering strategic advice based on extensive research.

Related terms

Market Analysis:

The process of researching the dynamics of a specific market to understand its competitiveness, opportunities, and trends.

Strategic Planning:

A systematic process of envisioning a desired future and translating this vision into broadly defined goals or objectives and a sequence of steps to achieve them.

Innovation Management: The discipline of managing processes in innovation wherein organizational changes encourage individuals to generate and implement new ideas, processes or products effectively