Coca-Cola

Definition

Coca-Cola is a multinational corporation that produces non-alcoholic beverage drinks, known for its flagship product, the Coca-Cola soda. It operates globally, serving as an example of a company that has effectively utilized international economic communities and sales promotion strategies to expand its market presence and navigate threats and opportunities in the global marketplace.

Related terms

Multinational Corporation:

A company that operates in multiple countries beyond its home country, managing production or delivering services in various international locations.

Global Marketplace: An interconnected market beyond national borders where goods, services, and labor are exchanged internationally.

Sales Promotion:

A marketing strategy involving short-term incentives to encourage the purchase or sale of a product or service