Chrysler

Definition

Chrysler is an American automotive company known for manufacturing, selling, and distributing vehicles and related products. It utilizes various promotion strategies to enhance its brand visibility and market share within the competitive automotive industry.

Related terms

Advertising:

A marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea.

Brand Awareness:

The extent to which consumers are familiar with the distinctive qualities or image of a particular brand of goods or services.

Market Share:

The portion of a market controlled by a particular company or product, indicating the size of its presence in the industry relative to its competitors