International Public Relations
The Uncertainty Avoidance Index (UAI) measures how cultures handle uncertainty and ambiguity, indicating the extent to which they create rules, rituals, and structures to manage the unpredictability of life. Cultures with high UAI tend to have strict laws and regulations, while those with low UAI are more comfortable with ambiguity and take a more relaxed approach to rules. This concept is crucial in understanding cross-cultural communication as it influences how people from different cultures react to unknown situations and their willingness to take risks.
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