International Public Relations
Influencer engagement refers to the strategic interaction and relationship-building process between brands and influencers, aimed at leveraging the influencer's audience to promote products or services. This engagement can take various forms, such as collaborations, sponsored content, and organic partnerships, with the goal of reaching a wider audience and enhancing brand credibility. The effectiveness of influencer engagement often hinges on the alignment of values between the brand and the influencer, as well as the authenticity of their interactions.
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