Innovations in Communications and PR
Conversion optimization refers to the systematic process of increasing the percentage of website visitors who take a desired action, such as signing up for a newsletter or making a purchase. This concept is crucial in the digital landscape, where organizations aim to maximize the effectiveness of their online presence and drive engagement from target audiences. By analyzing user behavior and implementing strategic changes, businesses can enhance their website's performance and improve overall conversion rates.
congrats on reading the definition of conversion optimization. now let's actually learn it.