Hospitality and Travel Marketing
Indulgence vs. restraint refers to a cultural dimension that describes the extent to which a society allows for the gratification of human desires and the pursuit of happiness versus the control of such impulses through social norms and regulations. This concept plays a crucial role in understanding consumer behavior in travel and hospitality, as cultures that lean towards indulgence typically prioritize enjoyment and leisure, while those leaning towards restraint may emphasize tradition, discipline, and moderation in consumption and experiences.
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