Consumerism

Definition

Consumerism is the cultural and economic phenomenon that emphasizes the acquisition of goods and services as a measure of personal success and social status. It emerged significantly in the post-World War II era, especially during the Baby Boom, when increased economic prosperity and mass production led to a dramatic rise in consumer spending. This shift not only changed lifestyles but also impacted social structures, values, and the economy as a whole.

5 Must Know Facts For Your Next Test

1. During the Baby Boom, consumerism was fueled by rising incomes and increased availability of credit, making it easier for families to purchase homes, cars, and appliances.
2. Advertising played a crucial role in promoting consumerism, as businesses used television and print media to create desires for new products and lifestyles.
3. The introduction of department stores and shopping malls changed the way people shopped, creating social spaces where consumer culture could flourish.
4. Consumerism was often linked to the American Dream, with success measured by material possessions and lifestyle choices, influencing Canadian society similarly during this period.
5. The environmental impact of mass consumption began to be recognized in the late 20th century, leading to a growing awareness of sustainability and responsible consumption.

Review Questions

• How did consumerism shape family life during the Baby Boom?
  • Consumerism significantly influenced family life during the Baby Boom by encouraging families to purchase new products that were seen as essential for modern living. The availability of household appliances and automobiles changed daily routines and social dynamics within households. Families aimed to attain a lifestyle that reflected prosperity, which often meant acquiring the latest goods that were heavily marketed through advertising.
• In what ways did advertising evolve during the era of consumerism following the Baby Boom?
  • Advertising evolved dramatically during the post-Baby Boom era, as companies began to utilize television as a primary medium for reaching consumers. This allowed for more creative and emotional appeals that went beyond simply promoting product features. Advertisers focused on building brand loyalty by associating products with aspirational lifestyles, thus embedding consumerism deeper into cultural identity.
• Evaluate the long-term impacts of consumerism on Canadian society that emerged from the Baby Boom generation.
  • The long-term impacts of consumerism on Canadian society can be evaluated through various lenses such as economic growth, cultural values, and environmental concerns. While consumerism contributed to a booming economy and higher standards of living, it also instilled materialistic values that continue to shape societal norms today. Moreover, as awareness of environmental issues grew, there has been a shift towards sustainable practices in consumption, reflecting an ongoing tension between consumer habits and ecological responsibility.

Related terms

Baby Boom: The significant increase in birth rates from 1946 to 1964, following World War II, which resulted in a large youth population that contributed to the rise in consumer culture.

Suburbanization: The movement of populations from urban centers to suburban areas, often accompanied by the growth of shopping centers and car ownership, fueling consumerism.

Mass Production: The manufacturing process that produces large quantities of standardized products, which made goods more affordable and accessible to the general public.