Global Strategic Marketing
An offset refers to a type of countertrade agreement where one party agrees to invest in the economy of the country that is purchasing goods or services, in addition to providing those goods or services. This often includes commitments to source products locally or establish production facilities, ultimately helping to balance trade and stimulate economic growth in the purchasing country. Offsets can be an essential strategy in international trade, especially for countries looking to enhance their economic capabilities while facilitating foreign investment.
congrats on reading the definition of Offset. now let's actually learn it.