Intro to Marketing
SMS marketing is a direct marketing strategy that uses text messages to communicate promotional content, alerts, and updates to consumers' mobile devices. This method allows businesses to reach customers instantly and directly, leveraging the high open rates and immediate engagement associated with SMS. It is often utilized for time-sensitive offers, customer reminders, and personalized communications, making it a vital tool in the direct and digital marketing landscape.
congrats on reading the definition of sms marketing. now let's actually learn it.