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Secure socket layer

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E-commerce Strategies

Definition

Secure Socket Layer (SSL) is a standard security technology for establishing an encrypted link between a server and a client, ensuring that all data transmitted remains private and integral. SSL plays a vital role in securing online communications by providing authentication, encryption, and data integrity, which are essential for safe transactions over the internet.

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5 Must Know Facts For Your Next Test

  1. SSL was developed by Netscape in the mid-1990s and has since evolved into more secure versions like TLS.
  2. When a browser connects to a website using SSL, it verifies the website's SSL certificate to ensure the site's authenticity.
  3. SSL uses a combination of asymmetric and symmetric encryption to secure data during transmission.
  4. Common indicators of SSL in use include 'https://' in the URL and a padlock icon in the browser's address bar.
  5. SSL protects sensitive data such as credit card numbers, personal information, and login credentials from eavesdropping or tampering.

Review Questions

  • How does the process of establishing an SSL connection enhance online security for users?
    • Establishing an SSL connection enhances online security through a process known as the SSL handshake. During this handshake, the server and client exchange cryptographic keys and establish parameters for encryption. This ensures that any data exchanged is encrypted, making it unreadable to unauthorized parties. Additionally, the verification of the server's SSL certificate helps confirm its legitimacy, further protecting users from potential fraud or phishing attacks.
  • Discuss the differences between SSL and its successor TLS in terms of security features and implementation.
    • SSL and TLS are both protocols used to secure internet communications, but TLS is considered more secure due to several enhancements. TLS incorporates stronger encryption algorithms, improved key exchange mechanisms, and more rigorous authentication methods. Moreover, while SSL has known vulnerabilities that have been exploited over time, TLS addresses many of these weaknesses, making it the preferred choice for securing web traffic. Transitioning from SSL to TLS has become essential for maintaining strong security standards online.
  • Evaluate the importance of SSL certificates in establishing trust between users and websites in e-commerce.
    • SSL certificates play a crucial role in establishing trust between users and websites in e-commerce by providing a layer of security that protects sensitive information. When customers see that a website has an SSL certificate, indicated by 'https://' and a padlock icon, they are more likely to feel confident about entering their payment details or personal information. This trust is essential for increasing conversion rates and customer loyalty in online shopping. Moreover, major browsers have started flagging non-HTTPS sites as 'not secure', further emphasizing the necessity of SSL certificates for e-commerce success.
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