Disruptive Innovation Strategies
Peer-to-peer lending is a method of borrowing and lending money directly between individuals, bypassing traditional financial institutions like banks. This innovative approach connects borrowers looking for loans with individual lenders seeking to earn interest on their funds, often through online platforms that facilitate these transactions. Peer-to-peer lending represents a significant shift in the financial services landscape, democratizing access to credit and introducing new opportunities for both borrowers and investors.
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