Business Cognitive Bias
Source confusion is a cognitive phenomenon where an individual misattributes the origin of a memory, leading them to mistakenly recall the source of information or an event. This can result in the blending of details from various experiences, causing people to believe that they remember something that may not have occurred or may have happened differently. Source confusion is particularly relevant in understanding false memories, as it highlights how the human memory system can be influenced by external cues and internal biases.
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