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Myers-Briggs is a personality typing system based on Carl Jung's theories, which categorizes individuals into 16 distinct personality types based on four dichotomies: Introversion/Extraversion, Sensing/Intuition, Thinking/Feeling, and Judging/Perceiving. This framework helps people understand their preferences, strengths, and how they interact with others, which is essential when developing a personal brand that aligns with one’s authentic self and communicates effectively with others.
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