Business Fundamentals for PR Professionals
Transparency refers to the practice of openly sharing information and being honest about actions and decisions, while confidentiality involves keeping certain information private and protecting it from unauthorized access. Both concepts play crucial roles in building trust during a crisis and ensuring that sensitive information is handled appropriately. Balancing transparency with confidentiality is key for organizations when responding to crises and evaluating the aftermath, as it influences public perception and stakeholder relationships.
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