Business Fundamentals for PR Professionals
Net Present Value (NPV) is a financial metric used to assess the profitability of an investment by calculating the difference between the present value of cash inflows and the present value of cash outflows over a specific period. It takes into account the time value of money, reflecting how the value of money changes over time, which is crucial for evaluating investments. A positive NPV indicates that an investment is expected to generate profit, while a negative NPV suggests a potential loss.
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