Business Fundamentals for PR Professionals
Leadership communication is the process by which leaders convey messages, values, and expectations to their teams and stakeholders to inspire, motivate, and guide them towards achieving shared goals. Effective leadership communication fosters transparency, builds trust, and helps manage relationships, particularly during challenging situations such as crises. It encompasses various forms of communication, including verbal, non-verbal, and written, emphasizing the importance of clarity and consistency in messaging.
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