Business Fundamentals for PR Professionals
Global media ownership refers to the concentration of media companies and outlets under a few large corporations that operate on an international scale. This phenomenon has significant implications for content diversity, audience access to information, and the shaping of public opinion worldwide. The rise of global media ownership often leads to a homogenization of media content, as these corporations prioritize profitability and cross-promotional strategies, which can overshadow local voices and cultural nuances.
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