Business Fundamentals for PR Professionals
Cyclical industries are sectors of the economy that experience fluctuations in performance in line with the overall business cycle, typically thriving during economic expansions and struggling during recessions. These industries are highly sensitive to changes in consumer demand and economic conditions, making them prone to cycles of growth and decline. The performance of cyclical industries is often directly correlated with the health of the economy, meaning they can be indicators of economic trends.
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