Business Anthropology

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Exploratory Sequential Design

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Business Anthropology

Definition

Exploratory sequential design is a mixed methods research approach that involves collecting qualitative data first to explore a phenomenon and then using that data to inform the collection of quantitative data. This method is particularly useful when researchers need to develop instruments, concepts, or hypotheses based on initial qualitative findings before testing them with a larger sample. It emphasizes the importance of understanding the context and meaning behind the data before proceeding to measure it statistically.

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5 Must Know Facts For Your Next Test

  1. Exploratory sequential design allows researchers to gather rich qualitative insights before developing quantitative measures.
  2. This approach is particularly valuable in new areas of research where existing theories and instruments may not apply or be available.
  3. The findings from the qualitative phase can lead to the development of survey items or experimental protocols in the quantitative phase.
  4. Researchers may use interviews, focus groups, or content analysis during the exploratory phase to gather deep contextual insights.
  5. This design emphasizes an iterative process where qualitative and quantitative phases inform each other, enhancing the overall validity of the study.

Review Questions

  • How does exploratory sequential design facilitate the development of research instruments in mixed methods studies?
    • Exploratory sequential design starts with qualitative research to gather deep insights into a phenomenon. These insights help researchers identify relevant constructs and themes that can inform the development of quantitative instruments. By using initial qualitative findings, researchers can create more targeted surveys or measures that accurately reflect the complexities of the phenomenon being studied.
  • Discuss the advantages of using exploratory sequential design in contexts where existing theories are limited or absent.
    • In contexts with limited existing theories, exploratory sequential design allows researchers to first explore the area qualitatively. This exploration helps build foundational knowledge about participants' experiences and perspectives, enabling researchers to formulate hypotheses or constructs that are grounded in real-world data. This approach minimizes biases that might arise from applying inappropriate existing theories and enhances the relevance of subsequent quantitative research.
  • Evaluate how exploratory sequential design can impact the overall validity and reliability of a mixed methods study.
    • Exploratory sequential design can enhance validity by ensuring that quantitative measures are informed by qualitative insights, making them more contextually relevant. This method allows for a deeper understanding of participantsโ€™ perspectives, which leads to better-formulated hypotheses for testing. Additionally, by iterating between qualitative and quantitative phases, researchers can refine their methods and adapt to emerging findings, ultimately improving both reliability and validity in their mixed methods study.
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