Influenciador(a)

Definition

An influencer is someone who has gained credibility and popularity on social media platforms by sharing content related to specific topics such as fashion, beauty, fitness, or travel. They have a significant number of followers who trust their recommendations and opinions.

Related terms

Seguidores: Followers are individuals who subscribe to an influencer's social media accounts to receive updates on their content.

Colaboración: Collaboration refers to when influencers work together with brands or other influencers to create content or promote products/services.

Patrocinio: Sponsorship occurs when companies pay influencers to promote their products/services through sponsored posts or videos.