Role-playing: This is when individuals act out or perform specific roles, often different from their personal identities. In the context of the Stanford Prison Experiment, participants were asked to role-play as either prisoners or guards.
Deindividuation: This refers to losing self-awareness in groups, which can lead to changes in behavior and lessened responsibility. During the experiment, guards started losing their individuality and began acting cruelly towards prisoners.
Conformity: Conformity is adjusting one's behavior or thinking to match those of other people or a group standard. Both 'prisoners' and 'guards' conformed to what they believed were expected behaviors for their roles.